There has been quite a buzz about the latest Google algorithm update that was initiated in late April, 2015. You can read the full story linked below but here are a few of the highlights:
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites
This update will most certainly result in an outpouring of telemarketers talking to you about your current web presence. To make an informed decision, make sure you are aware of what your mobile traffic statistics look like by referring to your analytics data. Depending on your type of business and your current marketing strategies, you may not need to worry about an immediate update. Take a peek at your analytics and make your choice.